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Evil Eye jewelry

Women’s Evil Eye Jewelry

Good and evil powers cut across history, culture, and religions. The fear of such evil has led many cultures to seek out various forms of protection - one of which has been the evil eye. For ages, women have turned to Evil Eye necklaces, rings and jewelry to ward off negative energy and any evil powers directed toward their lives.

What does evil eye jewelry mean?
Despite being popular in the world of jewelry, the evil eye has been considered important in cultures worldwide. It's a remnant from the dawn of civilization and dates back to some of humanity's most profound and enduring beliefs. Throughout human history superstition has always been prevalent. The evil eye is a known amulet used protect from the evil forces.

Women's Evil Eye Jewelry

The Evil Eye

The evil eye is a symbol first recorded by the Mesopotamians over 5000 years ago. It's also believed that it may have originated even earlier during the upper Paleolithic age. The symbol cuts across the major religions: Hindu, Islam, Judaism, and Christianity. That would make you think the world is just a small village, and no matter the distance, all people seem to have similar thinking.

What's the meaning of the evil eye?

The evil eye is a curse that many believe is cast by someone jealous just by looking at you. It could also be some other negative energy directed toward someone who is not aware. Different cultures believe that such evil energy directed at a person will cause misfortunes, injury, or bad luck.

Benefits of the evil eye jewelry

Offers protection: It’s believed that when you wear evil eye jewelry, you're protected from evil spirits and other harmful forces like the malevolent stare, which is known to inflict pain and suffering to the unsuspecting.

Brings about good luck: As you're dazzling in women's evil eye jewelry, you're bestowed good luck, health, and happiness.

Has great vibes: The blue in the evil eye radiates positive energy and great karma. The light blue color within the evil eye represents the sky, which symbolizes the truth and it's considered a force of protection against the evil eye.

The evil eye color meaning

There are multiple interpretations of evil eye jewelry color. Generally, blue represents good karma and positive energies like creativity and motivation. Light blue symbolizes truth, broadens your horizons, and provides protection against the evil eye.

Evil eye jewelry has existed for ages and every generation finds something special in it. The jewelry may come in different forms, but the colors and the eye remain the same.

October 30, 2021 by Kim Behrens

Holiday Jewelry Gift Shop - Nialaya Christmas 2020

Dreams of Northern Lights - a Nialaya Christmas Tale  


For her

Cross your mother, sister, and best friend off the list with a gift from our women's collection. Whether it's a dainty, feminine necklace or a unique, handcrafted beaded bracelet, there's nothing like opening a beautiful box of jewelry on Christmas Day, and the most important women in your life deserve to be nothing but spoiled.


For him

Discover our large collection of unique and meaningful men's jewelry
for less than $100 & $150. Browse the selection below.


Watch the video below for more gift inspiration! 


May all your wishes come true 

December 03, 2020 by jannik olander

Nialaya Jewelry x Johnny Edlind - A unisex collection of handmade bracelets, rings & necklaces | NIALAYAxJOHNNYEDLIND

After a year of design and collaboration, the wait came to an end when we launched #NIALAYAxJOHNNYEDLIND on September 24th.



Swedish native Johnny Edlind has, with his captivating visual representation of his adventurous life, amassed over 1 million Instagram followers.


His travel-filled life is also what in 2015 led him to his first visit to our flagship store while visiting Los Angeles. This would only be the first of many visits, and Johnny has since become a close part of the Nialaya Family.


I've personally worn Nialaya for almost five years and feel connected to the brand in a spiritual way. Every piece symbols something special for me and gives me strength in different ways.




I seek my inspiration from the sea, the soil I walk on, and the nature around me. This collection symbols just that to find what truly means something for you and put that energy into a piece of jewelry. To dig deep within yourself and find answers.



Johnny is passionate, upbeat, and has a refined eye for details. 


We are proud to invite you into the vivid world of Johnny Edlind.

Shop here 


We would like also like to invite you to join us behind the scenes in the design process of turning Johny Edlind's vision into reality.

October 20, 2020 by Emma Sofia

Summer Jewelry trends approved by Addison Rae, Shawn Mendes & more celebrities | Nialaya


The coolest new jewelry trends of 2020 -
from animal-motif pieces to pearl necklaces & chokers. 

This summer, vacation-ready jewelry trends include beads, colors, baroque pearls and animal inspired pieces.

Whether you're looking for a fun ring or a new necklace to brighten up your wardrobe, the biggest biggest summer trends of 2020, is a great place to start if you're thinking about getting ready to finally enjoy summer. The latest trends are inspired by the beauty and rejuvenating power of nature and guaranteed to uplift your mood. 


Animal Jewelry 

Right now, we can’t get enough of animal jewelry inspired by the elegant and beautiful animals of the jungle. Evoke the majestic wildlife of the jungle with a panther or snake inspired piece of jewelry for both him and her.

Nature inspires and never goes out of style, so tap into the wild with these animal-inspired jewelry pieces and embrace your inner spirit or favorite animal this season.



These playful pieces add personality to your outfits and will instantly be a summer show-stopper worn solo, paired or layered. 

Whether you prefer the panther or snake, you'll get a unique touch of wild elegance and sophistication with a handcrafted animal motif piece from Nialaya. 

Shop panther jewelry here 
Shop snake jewelry here


Pearls are nature's rare and beautiful creation, that don't need any polishing or faceting to reveal their natural beauty, and is exactly why they are known as ocean’s gift. This is what makes pearls a classic and contemporary piece that never go out of style. 


While you may think of your grandmother, 2020 has unleashed a modern iteration on the timeless trend. Nialaya’s pearl chokers can be spotted on stars such as Shawn Mendes, Addison Rae and Elisha & Renee Hebert. 

Like this new generation of stars hopping on the trend, the necklaces and chokers have gotten themselves a modern twist. Think unique natural shapes with baroque pearls and colorful beads added to offset the traditional look.

Pearls are going strong for summer, so hop on of the hottest jewelry trends with a pearl choker. 

Strung by hand in our LA studio from beautiful baroque freshwater pearls and beads, a handmade Nialaya choker will instantly upgrade your necklace layer game and add a unique touch to all your looks. 

Shop pearl chokers here
Women's Beaded Choker with Baroque White PearlsWomen's Beaded Choker with Pink Opal and Baroque White PearlWomen's Beaded Choker with Turquoise and Baroque White PearlWomen's Beaded Choker with Mother Of Pearl and Baroque White Pearl
And more summer pearl jewelry here 


Skyfall Evil Eye Pearl Necklace in Gold
View more exclusive Nialaya news and trends here:
July 22, 2020 by Emma Sofia



Besides the fact that a Nialaya piece comes in a beautiful gift box, making it the ultimate holiday gift, it's also meaningful and special. Our natural precious and semi-precious stones carry healing powers that are unique to each stone. Gift your loved one a Rose Quartz bracelet for Love, Harmony and Positivity, or a Blue Lapis bracelet for  Wisdom, Confidence or Prosperity. When it comes to our beads, there truly is something for everyone on your list - see all our stones and learn more about our Healing Powers here

Discover our large collection of unique and meaningful men's beaded bracelets
for less than $100. Browse the selection here and watch the video below
for more gift inspiration.


Cross your mother, sister, and best friend off the list with a gift from our women's collection. Whether it's a dainty, feminine necklace or a unique, handcrafted beaded bracelet, there's nothing like opening a beautiful box of jewelry on Christmas Day, and the most important women in your life deserve to be nothing but spoiled.

Shop all Women's Jewelry here

Compared to the standard scented candles or lotion gift boxes, a piece of jewelry is so much more personal and something that will last a lifetime. Below are just a few of our gift options for less than $100 that will put a smile on her face this holiday.
Click on the images to shop. 

December 19, 2019 by jannik olander


Juhani wears NIALAYA leather bracelets combined with NIALAYA beaded bracelets in New York City

Nialaya Founder and Designer, Jannik Olander sources inspiration for his new designs while travelling around the world. He spends most of his summers in southern Europe in places such as Mykonos, Greece and Ibiza, Spain – both strong inspiration sources for Jannik, which can certainly be noticed in a lot of Nialaya’s leather bracelet designs. Combining the bohemian touch that he gets from summers on the Europan islands, with the spirituality from Southeast Asia where Jannik first was inspired to start making jewelry, Nialaya’s leather bracelets are unique pieces of jewelry while also being exceptionally versatile.

 Our Black Leather Bracelet with Gold Bali Clasp Lock, available here and our
Black Leather Bracelet with Gold Anchor, available here

Nialaya’s leather bracelets are handcrafted in our design studio on Melrose Avenue in Hollywood. Using high-quality hand braided leathers that will only look better with age, and strong stainless steel details and closures, our leather bracelets are guaranteed to last a lifetime.

Our Black Leather Bracelet with Bali Clasp is a great example of an inspiration that came from one of Jannik’s trips to Bali, Indonesia. The stunning landscapes and laidback lifestyle inspired him to design a piece that would remind him of the time he spent on the astonishing island. The result became a one-of-a-kind leather piece, featuring a unique clasp in silver or gold with distinctive engraving. The bracelet is bohemian yet elegant and has been part of our collection for many years.

Jannik layers our Black Leather Bracelet with Gold Anchor with beaded bracelets.
Create your own layered look and discover all our bracelets here

Shop Jannik's looks:

Our leather bracelet collection consists of pieces that are perfect for everyday-wear, while also looking great paired with a dressier look.
For everyday-wear, we love to layer the leather bracelets with a couple of
our colorful beaded bracelets to create a unique and casual look.
For nighttime looks, we prefer the leather bracelet either on its own or
paired with one of our matte black onyx beaded bracelets.
October 07, 2019 by jannik olander


Share this blog post and take 15% off your next Nialaya order with code MALIBU15

Designed and handcrafted in our Los Angeles studio behind our Melrose flagship store, our bold beaded bracelets are what Nialaya is known for. Combining precious-and-semi-precious natural healing crystal stones like Blue Lapis, Bali Turquoise, Brown Tiger Eye, Onyx, Rose Quartz, Amethyst and more with high-quality CZ diamonds, silver and 18k gold finished beads for spiritual healing crystal bracelets with a luxurious touch. Executed with meticulous attention to detail using high-quality materials, a Nialaya beaded bracelet is a timeless piece of jewelry that carries unique healing powers.

We stay true to authentic jewelry-crafting, using macramé braiding to combine our stones – a method originating from the 13th century. Due to the stones being natural, each and every beaded bracelet is truly unique and one-of-a-kind. No texture, color or bead size is exactly the same.

share this blog post and take 15% off your next Nialaya order with code MALIBU15
click on bracelets

Our beaded bracelets can be worn as standalone statements or layered as a stack. Our smaller bead bracelets are the ultimate stacking pieces – mix and match 3-4 of them on one wrist. For an instant stacked look, we have the Wrap-Around Beaded Bracelets that are designed to wrap around your wrist two or three times.
As seen in the video above, Nialaya CEO and Designer, Jannik Olander wears a combination of different color, size, and texture stones – creating a unique and personal look. He mixes healing crystal gemstones like Green Jade, Blue Lapis, Matte Onyx and Brown Tiger Eye with silver and a couple leather pieces.

share this blog post and take 15% off your next Nialaya order with code MALIBU15
click on bracelets

Jannik Olander collects inspiration for his healing crystal bracelet designs on his travels around the world as well as around his hometown, Los Angeles. The Californian nature, climate, and lifestyle strongly inspire Jannik and that can be noticed in a lot of Nialaya’s designs. In the video above, Jannik is taking his AC Cobra out for a spin on the Pacific Highway in Malibu - a place that he visits frequently to both clear his mind and to get inspired.

We believe in being friendly to the environment by sourcing most of our healing crystals from local vendors, and handcraft the bracelets in our Los Angeles studio. We don’t mass-produce or keep stock, but only make enough bracelets to fulfill orders and display our flagship store. Any damaged beaded bracelets are never thrown away, but we re-use and re-make the parts to create new beaded bracelets- we don't let anything go to waste. We strongly believe in being sustainable and as eco-friendly as we can be.

share this blog post and take 15% off your next Nialaya order with code MALIBU15
June 12, 2019 by jannik olander


Nialaya CEO and Founder Jannik Olander collects inspiration for his designs
on his travels around the world. He brings his ideas with him back to
Los Angeles where he designs and makes the pieces by hand in our
production studio that's located right behind the store on Melrose.

Jannik started making beaded bracelets by hand in his garage in the Hollywood
Hills in 2009. He got inspired to start the brand after a trip to India where he
met a Shaman who taught him about spiritual stones and their unique
healing powers. After arriving back in LA, he purchased beads and string
and learnt how to make Nialaya's classic macrame style bracelet.
2 years later, in 2011 we opened our flagship store on Melrose.

A travel look that Jannik wore when traveling to Marbella to speak
about his success with Nialaya at an entrepreneurial fair in front of
300 aspiring entrepreneurs.

Shop the look below
View all Beaded Bracelets here

Jannik's first Los Angeles home was located on Appian Way in the
Hollywood Hills. Once in a while he goes back to remind himself how far
he has come and to enjoy the stunning views.

On casual office days, Jannik likes to wear beads mixed with leather.
He mixes a lot of different textures to create a unique and distinctive look.

Shop the bracelets below
Shop all Men's Bracelets here
March 19, 2019 by jannik olander


Adding a bracelet to any look will without a doubt add a dash of personality to
your outfit. Spice up a white tee look by stacking different shapes and textures
such as our Flatbed Bracelets with Classic Round Beaded Bracelets or
a Leather Bracelet.

Click on bracelets to see product details and shop

Try sticking to one metal when layering. A black and silver look can become
more interesting by adding a pop of color like Blue Lapis or
Brown Tiger Eye. Check out our Beaded Bracelets here

Tone down a gold look by adding a lot of matte finishes or rugged
leather pieces. Our Dorje Flatbead Bracelet comes in a masculine
vintage gold plating that instantly gives you a distinctive touch without
being too blingy.

Shop our Dorje Flatbead Collection here

All our classic beaded bracelets carry unique healing powers. Select a stone that
has the spiritual properties that adds the right benefits for you.
Explore the healing powers of our stones here

Play around with our colorful vintage glass stones, or precious and semi precious
stones for a fun look. Shop some of our color pops below.
February 21, 2019 by jannik olander


Nialaya Founder and Designer Jannik Olander gathers most of his inspiration for
his jewelry designs on his travels around the world.
His last escape was an unforgettable trip to Brazil. From the fun, sexy
Rio to the cool Sao Paolo with an array of stunning, raw nature and amazing beaches in between..

Jannik watches the sunset in Joatinga, Brazil, wearing a Blue Tiger Eye Bead
Bracelet with Leaf Beads (coming soon) with our Elastic Flatbead Bracelet with African Green Jade, available here

"It was one of the best trips in many years. Brazil is so diverse, crazy, amazing, fun and different at the same time."
Jannik said about his 3 week get-away.

Jannik in Rio De Janeiro, wearing a Faceted Iron Pyrite Beaded Bracelet, available here, paired with a shiny Hematite Beaded Bracelet with Black CZ Diamond, available here.

"Rio is so diverse. Filled with cool shops, bars and restaurants in Leblon and I love the vibe in Ipanema. The city is surrounded by beautiful mountains and beaches. This city has it all, and the people are so funny, sweet and hard-working. 
There is a reason why Brazilians are the most loved people in the world."
Jannik said about his visit to the vibrant, seaside city.

Jannik in Sao Paolo, pictured on left, and in Rio pictured on right, wearing a Blue Tiger Eye Beaded Bracelet with Leaf Beads (coming soon, and our Elastic Flatbead Bracelet with Blue Lapis and Black/Gold CZ Diamonds, available here
January 19, 2019 by jannik olander