HANDMADE IN HOLLYWOOD

Founded in Los Angeles in 2009 by Danish designer Jannik Olander, Nialaya captures the free spirit of California while reflecting the timeless sophistication of Scandinavian design. Jannik’s background was in fashion, having worked for Ralph Lauren for many years, but his journey into jewelry began during a visit to a coastal city in India. There, a local shaman named NIALAYA inspired him to follow his dreams and prioritize purpose over profit, explaining the spiritual power of gemstones. This encounter ignited Jannik’s passion to create a jewelry company with meaning, filling a gap in the market for cool, high-quality jewelry, especially for men. He named the compnay after the Shaman. 

Each piece is handcrafted in our Hollywood workshop on Melrose Ave in Los Angeles, using freshwater pearls, stainless steel, leather, sterling silver and vibrant gemstones — materials Jannik personally sources from his travels through Bali, India, and Thailand, where energy and creativity flow freely.

With a devoted following from Los Angeles to Hong Kong, and a strong retail presence at Department stores such as Harrods London, Magasin du Nord Denmark, and Holt Renfrew Canada, as well as online through Farfetch, Zalando, Miinto, Boozt, and more, Nialaya has become a go-to brand for those seeking high-quality, meaningful, handmade fashion jewelry — pieces that are timeless, soulful, and accessible.

Our collections are celebrated for their vivid gemstones, layered textures, and signature braided designs — made to be stacked, mixed, and lived in for years. 

Each piece unites LA’s laid-back energy with Scandinavian minimalism, creating jewelry that is as stylish as it is spiritual.

Nialaya isn’t just jewelry — it’s energy you can wear. Designed for those who lead with style, purpose, and intention